When her last album came out in Australia, nobody noticed; last time she was in the country, you’d never have known about it save for the odd throwaway press mention. As a living illustration of how talent needs a healthy dose of good timing when it comes to navigating the music industry, Sia Furler is getting the kind of global attention that goes hand in hand with being a newly-arrived, hugely admired artist. And it only took her fifteen years to get there.
Sia talks fast. Really fast. Perhaps it’s the endurance test of sitting on the phone for consecutive 15-minute interrogations, but there’s no boredom evident here – it’s all uncontained enthusiasm, transforming her usual left-of-centre ebullience into a rapid-fire stream of consciousness that crackles down the phone line, disintegrating into digital data noises every so often (“The modern phone woes of a pop star… I’m using a Blackberry that I bought off Craigslist – I bought it for a hundred bucks from someone we met at the Burger King down in Chinatown. So that’s probably why the phone’s very quiet unless I give it a good old bash and thwack!”)
Of course, there’s a real-world reason for such unbridled enthusiasm. After two solo albums that were greeted by the quiet applause of a contented few (and solid appreciation from Zero 7 fans for her extensive guest work with that band), Sia’s third – Some People Have Real Problems – is finding a wider audience, one large enough to see her finally do an Australian tour this month. And she’s writing songs with Christina Aguilera for that uberstar’s next album. Suddenly, people are paying attention. “This part happened in just the past year; I’d always made enough money to survive, but I was never famous, which was good, great.” You don’t want to be famous? “No! But I made a reasonable income, and Zero 7 afforded me the luxury of sabotaging my solo career. When we’d made Some People Have Real Problems though, my management decided it was going to be huge, that I couldn’t do both things anymore and be part of Zero 7. And I think that gave me a bit of a kick up the butt. So now I’m actually doing the work that goes hand in hand with putting out a record when it’s your only source of income. And that is, essentially, promo and a marketing budget. This is the first record I’ve ever done promo for. I’ve done something like 1200 interviews for this record. I did four for Colour The Small One.”
That remarkable album – a complete departure musically into a lush, dark, and often cinematically orchestrated world – was released five years ago to critical praise, but such lack of record company enthusiasm that it sank without trace. But then, Sia wasn’t exactly all over the music press talking it up… “Yeah, well… I was kind of sad. So I didn’t want to do any talking to anybody. I was under the misconception that I was like Radiohead and I didn’t need to do promo, that people would hear about the record and I’d sell millions of copies just because people were psychic. But actually, I sold 13,000 copies before I was dropped by Universal. And it was two weeks later that the Breathe Me thing happened in Six Feet Under, and that totally resuscitated my dying career.”
She’s not exaggerating. The day after the final episode of Six Feet Under aired with its intensely emotional ending soundtracked by Breathe Me, Sia had countless instant new fans… and a call from Universal wanting her to sign a new deal. “Yeah, that was pretty funny. I laughed out of my vagina,” she recalls with a playful laugh, calmly throwing a grenade into the conversation. That almost child-like mix of uncontained enthusiasm and a delight in naughtiness is a constant surprise to those whose mental picture of Sia has come from her music; Californian public radio station KCRW experienced that first-hand during a live-to-air interview and live performance in 2006 when host Nic Harcourt suddenly found himself on the receiving end of Sia’s brand of mischievous humour (it’s still on their web site here).
“I got into big trouble for that. And then the producer told me they wouldn’t be able to have me back on if I didn’t clean my act up, and then I cried, because I didn’t want to hurt anyone’s feelings.” It made for memorable radio, though… “Great that it was cool, but I didn’t want to get anyone in trouble, and apparently although I’m allowed to use those words, the context they were in was teetering on the verge of what they consider vulgar. And they can be fined for that. They’re a public radio station, so I was basically risking their licence. I felt really bad. But we’re all happy families now… and I watch my language!”
Ironically it was KCRW that championed Sia’s music when she didn’t even have a record out in the US – and two of the station’s staff were responsible for the Six Feet Under break that literally rescued her career. “They originally pitched it for a trailer for the fourth season, I believe. But because I was really struggling in my solo career, we gave them rights in perpetuity – which we would never do now, but it’s often normal to give the network those rights so they can reuse the song for that one thing without asking permission or letting you know when or where they’re going to use it. So they actually didn’t tell me they were using it in the final episode. It was a surprise to everybody – I woke up to ten emails about it. It was fantastic for us, it was fucking amazing, but it could have been even more amazing if we’d known about it a little bit in advance so we could have had the record out the week that aired or had some sort of press around it. But thankfully it worked out beautifully anyway; people liked it enough to wait for it and then buy it when we did get it released in the US.”
As the conversation draws to a close, Sia mentions that she’s off to see Rufus Wainwright play that evening – though she doesn’t know quite what to expect, since, as she puts it, “I don’t listen to music.” It is, needless to say, rare to hear a singer, musician or songwriter so plainly state that they’re not disciples of their own craft; surely, accepted thinking goes, one has to absorb music in order to create your own?
Sia laughs, then pauses for a moment. “I don’t believe in that at all. I think that you should allow yourself to be an instrument, and you don’t necessarily have to buy into what it is that you create. I think everybody has a right to create and not have to buy into that which they create, or into the scene. I think god gives people a gift and they should use it. I know that my gift is to write songs and to sing them – but that doesn’t mean that I have to buy into my scene. I can buy into another scene. I’m into visual stuff. I like visual art so that’s my hobby, and my job and my gift is singing and writing songs. And I love doing that. I appreciate a good voice; I just don’t really listen to music. I can appreciate music – when I go to my friend’s house and they have a record on and it’s beautiful I can see that. But I don’t buy music and I don’t listen to it.”
This fact – which perhaps is as much as a way of defusing the inevitable what-are-your-influences questions as it is a simple truth that runs against the grain of the way an artist is expected to be – rubbed Inpress journalist Anthony Carew the wrong way during an interview with Sia in September 2008, his scathing article concluding that Sia was “an egotist uninterested in the actual product of her artistic labours.” Despite it having been a virtual how-to manual for giving an artist bad press, Sia’s response is calm, measured… and defiant. “I think he’s being quite reverent. And I’m not really a fan of that. I pride myself on being irreverent and not buying into the hype of being an artist, and artistry, or glamorising dysfunction or any of that stuff that goes hand in hand with being an artist. I think that’s kind of naïve, because I know what it takes to write a song and write music, and there’s nothing special about it. It’s a talent, like painting a house, if you can paint a wall without dripping paint on the floor, that’s a rad talent and god gave it to you, so you use it.”
© Anthony Horan 2009
Originally published in edited form in Inpress Magazine issue 1063, 18th March 2009
The something in question is a remarkable debut album, a 35-minute, ten-track collection of intelligent, affecting songs that sound for all the world like she’s been doing this for years. But this emotionally honest and musically rich batch of songs actually represents a sample of Jessica’s first foray into songwriting; this is only the fourth interview she’s ever done. And needless to say, her recording moniker and band name 
Having a second record ready to be put to tape before the first one was even out is rare indeed, but for Jessica, songwriting is anything but a chore. “I just write all the time. It’s my favourite thing to do. I had a four-track for a while, but I was too lazy to learn to use it. So I probably place too much trust in my memory, but it’s all in my head. And on my phone. My house got broken into last week, and my iPod and laptop and camera were stolen, but luckily not my cello or my keyboard. And luckily I had my phone with me – that would be by far the worst thing to disappear.”
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THE AUDREYS
COLDPLAY
THE HAMPDENS
SOPHIE KOH
LENKA
M83
LAURA MARLING
MY BRIGHTEST DIAMOND
KRISTA POLVERE
PRINCESS ONE POINT FIVE
Albums that came thiiiiis close to landing in the final ten included Canadian clever person Sarah Slean’s
Indeed, SoKo – real name Stéphanie Sokolinski, but that’ll be SoKo to you thanks very much – would rather be doing anything else than spending half an hour on the phone doing an interview. Friendly, often funny and self-deprecating, and constantly laughing at herself and her words, she nonetheless has very strong feelings about publicity. There’s very little information about her or her music to be found online, and that is precisely how she likes it to be.“I don’t want it,” she says firmly, speaking from Seattle’s Bear Creek Studio where she’s mixing her debut album with co-producer Ryan Hadlock. “People only write shit, so I’d rather not spread a lot of information or give a lot of interviews, because people write shit all the time. When people don’t know anything about your music and want to make you a ‘cyber-star’ or a ‘MySpace revelation’… I mean, if I have to listen to that kind of bullshit, I’d rather not talk to anybody.”
Determined to make a record she is happy with, SoKo first hooked up with former members of Welsh band Gorky’s Zygotic Mynci, sessions that were ultimately abandoned. “It’s not that it was not working – I love them so much and worship them so much, I’m the biggest fan, and I will always be. I think I was just not mature enough in my music to do anything good at that time. I was still not able to play any instruments, I didn’t even know how to play guitar, I was only playing ukulele. And now I can play guitar, drums, keyboards, banjo, a little bit of mandolin. It was just too early to do anything that is actually me, and where I can play the stuff that I want to hear.”
SoKo, you’re probably realising by this stage, isn’t exactly the sort of person to have spent her formative years dreaming of being a pop star. She’s having fun with it, even being playful with the business of creating it, but she points out that if her double-album debut were to sink without trace, there’d be plenty of other things to keep her occupied. “I want to do so much stuff in my life. I don’t want to do music forever. I want to have a band and do other stuff with other people, and share stuff with other people. It’s so hard to do music by yourself, and to be a girl, young… people put so much expectation on you, and because of all that MySpace stuff, people want to see me as something that I am not and I will never be. It’s pretty scary. So I could do anything else. I could just as well work in a shop and be happy. I want to open a vegan restaurant, and… I wanna do a lot of stuff, like travel and see different stuff. I don’t want to do touring and do promotions and all that, it’s not what I want. It’s a different job. Some people just want to do music and be famous, so they have to do interviews and stuff. I want to do music, but I don’t want to be famous for it. I want to do music as well as doing movies as well as probably directing movies, writing, doing poetry, creating recipes for vegan people, and opening a restaurant.”
But When The Flood Comes mines a unique corner of that broad category in a way that seems to fascinate those who connect with it. It’s neither blues nor roots, really – or even, for that matter, country – but rather a melting pot of bits of all of those, seasoned with the unexpected and fused into a cohesive whole that sounds so effortless it’s like a genre of its own making. And that sort of thing gets attention.
With the officially difficult one conquered successfully, work on songs for album number three is underway, and this time around, says Coates, it’s going to be different. “We’ve started writing already. I’m kind of excited about it, whereas with the second one I just felt… scared. I was scared putting it out, even. When it got released I sort of hid under the doona for two days. I really thought people might not like it.” And you’re ready to put yourself through all that again? “You know what? I’m just going to follow my instincts and just do whatever I want to do on the third record. I’m just not going to think about all that stuff, I’m really not. I’m going to do my best not to, anyway. I’m feeling really good about the third one, I really am. I just hope that doesn’t change.”
So much for the Difficult Second Album cliché, then. Barely a year after making her album debut with the well-received Little Eve – which nudged the Top 10, went gold and established a solid fan base – Kate Miller-Heidke has already sent record number two, Curiouser, out into the world. In an era where the usual post-album sequence is to tour, milk the album for singles, tour some more, panic, pull out songs hastily written on tour and then get the next record out two or three years down the track, it’s an impressively fast follow-up – especially so given that the songs were entirely written in the intervening period.
on the horizon, one could be forgiven for expecting more along those lines.
Lenka sums up her “own sound” by referencing three artists –and it’s something she’s thought about quite a bit, as she starts with a statement that’s also found in a video on her YouTube page. “I sort of see myself as the musical love-child of The Beatles, Björk and Burt Bacharach,” she says, and then pauses to think about it a little more. “I did mention The Beatles a lot when I was working with producers on the record. I’m definitely influenced by them, I love The Beatles. Björk would be my biggest influence as a singer, mostly because I feel like she helped me find my own voice when I was listening to her as a teenager. She made me realise that you could let all the idiosyncrasies and flaws come out in your voice rather than cover them up and try to be perfect. Burt Bacharach, I love his songwriting, and I often used him as a reference for the horn sounds I was after. And I love the sexiness and sass and grooviness of The Beatles… mixing an innocence and a freshness with… a desire for trouble. I love their songwriting too. When I decided to make ‘pop music’, to me that means making accessible music – simplifying the melodies and chord structures, and focussing on hooks. And my favourite hooks are Beatles hooks.”
Okay, nothing to see here. No, seriously, there’s nothing. Except this test post, which is only me making sure that everything gets set up properly, that posting from MS Word works as it should, that Word is over its brain-dead handling of images enough to actually insert and upload them properly with thumbnails and everything, and also to provide me with a voluminous enough post on the blog to give me a base to tweak design settings with. And once all that’s done, this will vanish, actual content will appear and this will go away to somewhere Google cannae find it.
Back In Action
At any rate, over the coming days there’ll be some long-overdue updates, including an extended interview with Sia and some interviews from the archives. For starters, though, I’ve got an extended interview with new Melbourne indie buzz-thing Jessica Says going online.
As always, I encourage you to leave comments and let me know what you think. As long as you’re not thinking about selling my readers Viagra, because WordPress’s rather efficient spam filter will get you.